From a pencil sketch to
every file you'll ever need.
A logo isn't a picture — it's a set of precise files that must look right on a visiting card, a website, a signboard and a WhatsApp profile. Here's exactly how we make yours.
Then we bring it to life.
Our own logo, animated the way we animate yours: anticipation, arcs, squash & stretch and follow-through, scored with an original seven-second sound logo. Delivered for your website, Instagram reels, WhatsApp status and presentation intros.
A hand-drawn logo: the arc sketches itself, the gift pops into the hand and the lettering writes on.
A tech logo: the M assembles, a bolt strikes and a burst of emails flies out.
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01
Brief & research
A short call about your business, your buyers and your competitors — so the logo stands out in your industry, not just looks nice.
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02
Pencil sketches
Dozens of quick ideas on paper. Fast, cheap to change, and the best way to find a shape that means something.
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03
3 digital concepts
The strongest three sketches, drawn properly. You pick one; two rounds of changes are included.
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04
Vector build in Adobe Illustrator
The chosen concept is rebuilt from scratch as a vector — every curve placed with anchor points on a construction grid. Vectors stay razor-sharp at any size, from a 16-pixel favicon to a 40-foot hoarding. (Shown here: how an infinity curve is constructed.)
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05
Colour & type
Exact colour codes for screen (HEX, RGB) and print (CMYK), plus matching fonts — so every printer and developer gets it identical.
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06
Tested at every size
Checked from a browser tab to a signboard, on light and dark backgrounds, in colour and in one colour — before you ever see a problem.
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07
Export & deliver
Every format, every version, sorted into clearly named folders — sent as one download, yours to keep forever.
Your complete logo file pack
Every file a printer, web developer, sign maker or social media page will ever ask you for.
Light, dark & one-colour versions
Example shown with our own logo. One-colour versions are for stamps, engraving, embroidery and newspaper ads.
Master & print files
- AIAdobe Illustrator sourceFully editable master
- SVGScalable vectorWebsites, apps — sharp at any size
- PDFPrint-ready PDFCMYK, for printers and sign makers
- EPSVector for older softwareEmbroidery, engraving, CorelDRAW
Web & favicon
- PNGTransparent PNG512, 1024 & 2048 px · light and dark
- WEBPWeb-optimised imageFast-loading for websites
- ICOFavicon16, 32 & 48 px — the icon in the browser tab
- PNGApp & phone icon180 × 180 px, for “add to home screen”
Social media, ready to upload
- Profile pictureWhatsApp, Instagram, Facebook — 400 × 400
- Facebook cover820 × 312
- LinkedIn page cover1128 × 191
- YouTube banner2560 × 1440
- X / Twitter header1500 × 500
All of this comes with every logo — ₹6,999 on its own, or included in the Business and Complete packages.
See packagesLet's make your business
look big.
Call or WhatsApp+91 70196 91302
- Emailhello@gesturedesign.com
- Phone / WhatsApp+91 70196 91302 · WhatsApp